U.S. MARINE CORPS VETERAN · FOUNDER, OVERWATCH DIGITAL
Brian Keith
Noonan.
I’m Brian Keith Noonan. I help business owners put technology to work without losing the human touch. This is the story behind the work, the principles I bring to it, and the ways I serve beyond business.
THE STORY
Since 1998.
Early adopter
I’ve been building websites and marketing systems since 1998. In 2012 I founded BuzzSource Agency, helping entrepreneurs escape the feast-and-famine cycle of chasing business.
The Marine Corps chapter
I served in the U.S. Marine Corps from 1994 to 1998. After 9/11 I re-enlisted and served again from 2003 to 2007, because I wanted to be a cause rather than an observer.
WHAT I STAND FOR
Family before business.
THE WORK
Overwatch Digital.
“Liberating business owners and executives from feast and famine, stress, and burnout since 1998, through marketing automation and now AI. A real person with a successful 30-year career in digital marketing behind it.”
Overwatch Digital is veteran owned and operated. Its work brings together marketing automation, AI search optimization, agentic AI staffing and business growth advice.
SERVICE BEYOND BUSINESS
Service beyond the business.
U.S. Marine Corps
Veteran.
SELECTED CONVERSATIONS
Speaking & media.
65% of Search Is Already AI (And You’re Not Ready)
Question Everything Podcast, Question Everything Network, hosted by David Dye. May 2026. AI visibility, how AI search differs from Google, and why there’s no silver bullet.
This 2x Marine Is a Success Because He’s Direct
The Sales Podcast. How a direct approach, two tours in the Marine Corps and a focus on relationships built a marketing business.
KIND WORDS
What clients and colleagues say.
“Brian Noonan has significantly improved my social media presence in a short time… His technical experience is superior and his feedback is dead-on. All this, with a friendly, congenial mood. I highly recommend Brian for anyone who wants to expand their web presence!”
Sean Orr, M.D., Axion NeuroTherapy, Inc.
“Working with Brian Noonan of Buzzsource Global has kept me accountable in this creation process while always having my project in the top of his thoughts, always looking out for my best interest.”
Clarissa Barlow West
“If you’re looking for traffic, lead generation, or system build outs this guy is your man.”
Joshua David Hayward, The Messengers’ Mentor
“A proud veteran Marine who enlisted a second time after 9-11 because he was committed to being a cause rather than a mere observer… Which makes him an American hero in my book.”
Jason S. Moore
“Thanks you Brian Keith Noonan for taking time out of your day to talk me through Strategy for FB ads. Your experience and insights are greatly appreciated.”
Tega Diegbe
“Just had a tremendously helpful, wide-ranging business coaching chat with Brian Keith Noonan… he was a wealth of information. Thanks Brian!”
Jeff Deville
“30 min phone call with Brian Keith Noonan = EPIC WIN! I’ve now got a very clear strategy to implement in my business that will no doubt yield some awesome gains!”
J. Looney
“Thanks a ton for your time today. You gave me a ton of tools and actionable strategies for helping me and our clients grow in a massive way.”
Nate Hagerty
“If your business needs leads (most all do) then I highly encourage you to level your business up and invest in someone that can put your lead generation on autopilot… Brian Keith Noonan is your man!”
Brandon James Duncan
“Brian will walk with you step by step through the whole process and is persistent with his mission of assisting you to achieve your highest success in this area.”
Travis West
“I had the awesome opportunity to learn a little about analytics and tracking from Brian Keith Noonan today. He walked us through a bunch of how-to’s and explained the why’s.”
Nicole Peterson Flores
“…he really is coming from a place of trying to help people.”
Adam Lewis Walker, host of Awaken Your Alpha
LET’S TALK
Get in touch.
FIND ME ONLINE